Connection and Communication Training and Services
Connect and Communicate to Persuade and Inspire
Unlock the Art and Science of Purpose, Connection, and Interpersonal Relationships to Every Conversation.
Most Companies Have the Same Challenges
The key to success in any market comes down to how well salespeople communicate their company’s value. Simply put - it comes down to “persuasive communication”. Nothing is more critical! Unfortunately, most salespeople are leveraging legacy, out-of-date communication approaches that focus on the wrong things. Most salespeople are failing to communicate value in a way that resonates and inspires action.
How do I sustainably grow revenues in a noisy market?
How can I increase my win rate?
How do I stand out and separate from the competition?
How can I drive a sense of urgency?
The Gap Has Widened
80/20 Has Become 87/13
The Hidden Crisis in Sales: Why Human Connection is Lost
The 80/20 rule has deteriorated to 87/13—fewer top performers carrying a heavier load while most struggle. Why? We've engineered the humanity out of selling.
Despite millions invested in CRMs and methodologies, we've missed the fundamental truth: Sales excellence isn't about perfecting process—it's about mastering human connection and communication.
The costs are staggering: phantom pipeline deals, dismal win rates, inaccurate forecasts, and burned-out salespeople going through mechanical motions while prospects choose "inferior" solutions from sellers they connected with better.
It shouldn't be this hard.
UnlockTheThing restores the balance between process and human connection, empowering every salesperson to connect authentically and drive extraordinary results in a digital world.
Transform Your Sales Approach Today
We are a GTM (Revenue Enablement) consulting and training firm that helps sales professionals establish meaningful and authentic connections with prospective customers and communicate in ways (Behavioral Science) that inspire and persuade.